Are you missing out on customers because its to hard to work out what you do?
People see thousands of posts each day – If your product is targeted to everyone, “it doesn’t stop the scroll” and as a result, it targets no-one. This does not mean that you are not capable of assisting everyone. A business has to find a group of people with a problem or desire and serve those people with a solution they’re willing to pay for. Choosing a specific niche can help with all of this.
Niche marketing works on the “Smaller is Bigger” mantra. One of the biggest mistakes done by entrepreneurs is when they fail to niche, hoping to capture 100 percent of industry share is no sin, but it requires an amalgamation of different factors such as time, strategy, workforce etc.
I understand that you know what you do and you can do it for everyone, but how it works in real life is so different to online. The trouble is that it may not resonate with any clients. What you think they are hearing may not be being heard.
Ask yourself these 6 questions
1. What is the purpose of your business?
2. In which direction do you want to take your business?
3. What steps do you need to take in the short term in order to realize your business success long term?
4. Where do you want your business to be in, say, 5 years time?
5. What value can you bring to your business?
6. Who will you be serving?
Even though your product/service could be used by everyone – The fastest way to grow a business is to “solve a specific problem for a specific group of people”
People see thousands of advertisements each day – If your product is targeted to everyone, “it doesn’t jump off the page” and as a result, it targets no-one.
Targeting a niche doesn’t imply that you are excluding potential clients. Rather you are focusing your efforts on a specific type of customer which is more likely to buy from your business firm.
When we try to appeal to a broad audience, it makes our marketing and our solution weak, because we have to use watered-down language that suits every possible customer. By narrowing our field, everything becomes crisper and more tailored to a specific group of people, which makes it easier to both sell and deliver.
Most entrepreneurs are a long way from being too focused, so we don’t need to worry about that scenario much. Instead, just think through how you’ll find your potential customers, what you’ll say to them, and how you’ll deliver your services. Let your niche fall out of that process.
If you want to get your Niche sorted here is a link to work it out in 90-mins Book here
