Do all the steps of creating a business make you feel overwhelmed but you have the passion for keeping on going. Before you know who your target client is it is essential that you know your own values. You know that hard work and consistency can pay off. Creating strategies in your business now allows you to plan and decrease the overwhelm as your business grows. Our first non-negotiable in business is to know what outcome building a business gives you; What is its purpose? How does it align with your values and what are my expectations of the time, money and energy I have to invest in it.
The answer to this has to be an overwhelming passion for succeeding; a business will give you personal growth often not in the ways we wanted. In the beginning, your investment is more significant than what you may be expecting. How much time do you have to devote specifically to your business?
Assuming you have created your business and you are a fierce business woman it is time to find your target client. You may have resistance to writing who your ideal client is? No, it is not putting yourself in a box; it is the beginning of creating growth in your mindset. We learn very quickly that business is about supply and demand.
Why do we define our Clients?
When we offer our services; it is a necessity to have a client demand that provides us with an income. The best way to do this and honour our values is to focus on finding the motivations of your target client and concentrate on what others want from you. Once you know what that “something” is you can give it to your target audience and show that you have their best interests in mind.
Defining your target client is the hard part. Once you know who you are targeting, it is much more comfortable. You may be asking, “How do I find all this information?” The answer is to become Target Market Intelligent. You are creating your business around the solutions your target clients want.
Consumer psychology is about who buys services, why we buy them and how we are attracted to buying services. Providing services is harder to market as we do not have a visual product that we can sell. Service selling means we need to create a connection with words with our audience.
Target Market Intelligence is starting with a piece of coal and polishing it down to a diamond.
- Who do you think will be the person who will see your services in the places you are showing up? (If you are mainly selling online in women’s groups this gives you a good indication where to start).
- If you think you have a market for men and women and you will be selling where both are I would certainly create two different target market interviews. Women and Men do not have the same buying habits. Different language and outcomes will appeal to them even though the same service can achieve both. (People do not buy modalities they buy solutions and benefits.)
- What is something that only your client will be experiencing because of their stage of life? Including in this may be an age range because of an ailment, of your experience in what they are feeling, are they a parent who is young or old affecting this experience. Are they working
- What number one problem do you think your client lays in bed worrying about in the morning? (I haven’t met anyone yet who wakes up thinking my mindset needs to change! Even though this often can be what they need)
In my ebook, I refer to the ‘Johari window’ clients don’t know what they don’t know, and we don’t use our marketing strategy to change this. What we get paid for is helping your client finding the benefits to reach their income. As buyers, we trust that we are buying a service from someone who knows what they are doing.
This starting point of identifying your audience allows you to put out a call out to ask the question’s you need to know to form your connection with your audience allowing you to find that ‘something’ that only you can identify and understand and provide your client.
Being Target Market intelligent will help you identify the three people that fit into your personal brand’s target audience:
The Person That Will Pay You (The one that pays you, is your main focus.) The Person That Influences The Person That Pays You
Your Supporter.
Reach your Target Client
If you want to reach your clients and create a connection with them I have a package to help you become an expert in your target audience. My Target Market Intelligence package includes 2 sessions and 30-day support (Business Hours) to help you identify your collective.
Using your Target Market research to create your niche is focusing on the strength of our message and tailoring your message to a target audience by using their language and creating an offer they want to buy.
If you would like to explore this further, Download your Target Market Intelligence EBOOK (15 A4 pages). It includes an example callout and three pages of questions you can use in your callout and notes you should keep in the interview.
