It is time to include video as part of your strategy. No longer can we only post stagnate images! Social media platforms are ever-evolving, and all have their own algorithm’s.
Video gives us an opportunity to create an impact on our audience.
Why write a blog and post it when you can use invideo.io your very own video creator. Using marketing video’s gives all of your social media platforms a wider reach and lets the organic algorithm extend your engagement. Creating a video-first strategy to be seen.
“Video marketers get 66% more qualified leads per year! But, reasons marketers say they are not currently using video include: they lack time (23%), and they don’t know where to start (21%). Hmm.” When you have access to a video maker, why would you not use video?
Marie Smith
Not everyone is confident enough to jump on live on Facebook, Instagram, LinkedIn and Youtube. Video allows you to share all of your content that creates influence. Facebook has started to really encourage content creators to make videos that are at least 3 minutes long! The power of social video marketing allows you to extend your reach to people who want to watch your content as video.
I use Invideo.io to produce high quality, professional video content that can be repurposed across many platforms. I now create video’s to use as ads, blog, storytelling and social videos across many platforms. In all aspects 16:9, 9:16 or 1:1 with easy to use templates or build your own.
Video creation allows us to use keywords that can be used for our audience to find our service product.
Invideo enables me to show up with branded videos consistently and continue to be professional.
- A recent study shows people watch FIVE times longer at video than static content on Facebook and Instagram. Source: Facebook IQ
- 85 per cent of Facebook video is watched with sound off. Source: Digiday
- 90% of users say that product videos are helpful in the decision process. Source: HubSpot
- Including a video on a landing page can increase conversion rates by 80%. Source: Unbounce
- Social video generates 1200% more shares than text and image combined. Source: Brightcove
- The top three most effective types of video content: Customer testimonials, Tutorial videos, Demonstration videos. Source: Curata
- 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. Source: Buffer
- Facebook identified five factors related to the rise of online video viewing: smartphones, shorter attention spans, binge-watching, importance of context and the thrill of novelty. Source: Facebook IQ
I use Facebook and Youtube to distribute my videos. It is essential to stay up with how my audience prefers to consume information across the interwebs. Video creators can be overwhelming and exhausting and often can be challenging to use. It is essential that the apps/ tech you use is functional, practical, fun and affordable and also has the support to help you stay ahead of your competitors. Invideo is incredibly easy to use online video maker for creating marketing and social videos. Here is my affiliate link
