What is a Niche?
Five truths to Creating a solution for your Client Statement
Understanding that creating a Niche, we need to stop listening to our head (EGO) and start
using our heart brain. How can I serve my clients? In this digital age, it takes 0.7 secs to create a first
What is a Niche?
Niche products and services have the potential to generate income if they capture the hearts, minds and
wallets of a dedicated consumer base. You create clients who you enjoy working with and you become the
creator of your service, you offer your niche’s valuable insight and advice. While a competitor may tout their
“multi-service one-stop-shop”, your niche prefers a specialist. Your competitor may be a low-cost leader, but
your niched client is grateful for high-quality service.
With this in mind here are my 5 steps:
1. A client has a problem this is what they are looking to fix, very rarely do they choose a modality first. They
recognise that you have identified their problem. If you quickly don’t stop the scroll with this awareness your
prospective clients will keep scrolling.
2. Your label or profession isn’t going to stop the scroll, again no-one cares that I am a coach with a list of
qualifications, if you don’t know what their problem is. You are reading this because you have an interest in
creating a niche or often being anti-niche.
3. Creating a niche is saying that you are the goto specialist, expert in a specific problem/ skill. Do you want
to be a GP or a Specialist? Who gets paid more for there services?
4. It isn’t advisable to choose a niche because of someone’s ability to pay. It is none of your business.
People often aim their services at businesswoman/ entrepreneurs in the hope they earn more money, how many
business solopreneurs think they have money in addition to there business needs? A woman who is fully
employed may have more expendable cash to buy offers/ service/ products as they know next week they
have more income coming in. So is it wise if you are not offering a specific service for a solopreneur to aim it
at them? You may never know who has the ability to afford your services. This assumption may mean you
have not found your client. If your offer is what a client wants/needs they will find the money to invest in you.
Similar goes for undercutting your prices this may also not bring your ideal clients.
5. Lastly but not least, don’t pivot your niche in frustration, if you know who you are helping, how you are
helping and what results your client is looking for and you have done your Market research. if you have
confidence in your niche don’t change it. Let people get to know that this is your service, and what you
create, supply or avoid.